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relevant webpageMy mom was visiting recently and throughout our mother-daughter shopping time I noticed some thing interesting. The vast majority of the merchants I made a purchase at asked me if I had like to get on their mailing list. That is very smart.

Nevertheless, the-way where they did this made a big difference in my own response. I said NO to almost all of them because they simply didn't make it tempting for me personally. I mean, who WANTS more spam? Therefore if you simply ask me if I'd like to be on your mailing list, the solution will usually be NO.

But one shop specifically got me. First of all, it was a designer apparel store I loved. Secondly, they didn't ask me if I wished to be on their email list. They invited me to be a 'VIP Client.'

Say the words 'VIP' to me and my ears perk up. I-t of course stands for 'extremely important person.' And generally speaking it indicates a-level of advantage and reputation. Suddenly I DESIRED to become on that email list, specially when the salesman told me it was included with certain benefits, such as for example early notice on new arrivals, an individual buying service, and personal trunk shows.

And do you know what? I would have also paid-to engage in that - to be seen as a VIP.

You see, people WANT to be part of something specific like ezine promotion. The example above was free. We learned about partner sites by searching Google. But do not underestimate just how much your clients or clients can PAY to do that, sometimes.

Example: A pal of mine recently discussed he gives $15,000.00 a year to belong to the President's Club of the local playhouse, even though he and his wife can attend each show there just for $150.00. Why would a loyal attendee desire to pay 100 times more? Specific therapy like favored sitting, valet parking, encourages to VIP capabilities, individual restaurant for members only, networking using a high rate of men and women, etc.

Still another friend of mine pays for membership at a private bar in Los Angeles on Sunset Blvd. For all of the exact same factors (but much more, I believe, because it impresses his days ; ).

My marketing teacher Dan Kennedy taught me there is a portion of just ABOUT ANY client or client group or industry who will happily pay FAR above regular charges for status, convenience, and specific treatment.

I call it 'state clubbing' your company. Why be when you can be the fashionable six-figure account team down the street the driving range using an constant charge? You can provide both naturally, but look at what'll skyrocket your company FASTER, with higher quality clients and less orders.

An example of that is my private Platinum Mastermind program, which I released in 2006 due to overwhelming interest in my own training. This group of 15 serious small companies each pay $15,000.00 a year to possess greater access to me than anyone else, and in a small group setting where we meet 3 times a year at lavish 4- and 5-star hotels and places.

My Platinums are, essentially, VIPs in my world! And since I maintain a bit of mystique about the group, people seem to need 'in' even more. (One-of my people got cornered in the girls room at my last Online Success Blueprint Workshop by several participants who required to discover how they are able to enter Platinum!)

I share this not to impress you, but to impress upon you that in market (yes, *yours*) there's a portion of people who will gladly pay MORE - much more - for a higher level of service or treatment. Remember, you're not trying to please EVERYONE, just the select few who is able to afford that level of service.

So now, take a minute or two and con-sider tips on how to start your own 'country club' on your clients and customers. Whether it is a VIP amount of service or a private client group that meets a few times a year.

To really get your wheels turning, imagine this... When you can get 10 visitors to commit to some type of pro-gram that is just $10,000.00 a year, that's a supplementary $100,000.00 this year for YOU!.
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