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Your Fortune Is In The Stick To Up! 44383

조회 수 10 추천 수 0 2019.09.20 15:11:58
Would you blow your whole annual marketing price range on just one particular ad to run after throughout the Superbowl?

Of course you would not. You know that folks seeing your message just once would not be sufficient.

Then why do we tend to spend our time and dollars on single-shot marketing and advertising, rather than repeated messages?

The answer is... most people just don't know any far better. Or, maybe it appears boring to repeat your message more than and more than and more than and more than.

But the truth is, your fortune is in the follow up!

This past weekend I went to hear direct advertising and marketing master Bill Glazer (my marketing and advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. In the course of his talk, he shared with the audience how he spent the last couple of decades of his life running Baltimore's #1 retail men's clothes retailer, Gage Menswear, along with his late father.

Bill talked about one particular of his first direct mail campaigns, and how during the organizing stages he announced to his dad that they have been going to mail a particular promotional provide to the same list not after, not twice, but 3 times. This grand patent pending paper has assorted novel cautions for the purpose of it. His father was appalled and yelled at Bill that he was crazy and was wasting their income!

Bill persisted and mailed all three pieces of the campaign. Should you need to be taught further on partner site, there are millions of on-line databases people should think about pursuing. Well, their results revealed that mailing the precise very same offer 3 occasions not only enhanced their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising dollars.

Why does repeating your message perform? on the web newsletters writing

It really is easy... folks are inundated with messages every day. Last statistic I heard was every single of us sees more than three,700 distinct messages a day! That signifies you want to repeat your self more than and more than if you are going to break by means of the clutter, in fact get their consideration, get them to study or listen AND get them to respond.

Your assignment is to now appear at all places of your advertising and marketing in your business, and see exactly where you need to add some stick to up.

Some quick places to look at:

Your Ezines - Are you publishing your ezine adequate? As soon as a month just does not reduce it any longer. My pastor found out about company web site by searching the Dallas Herald. You must be reaching out and "touching" your prospects and consumers at least as soon as a week, if not a lot more. (If you're running out of ideas or you are not confident how to do this with no bugging folks, my ezine technique requires care of that for you!)

Teleseminars and Reside Events - When promoting events, you are going to need to have many much more than a single or two announcements or mailings. As a common rule, when I'm truly trying to fill up a teleseminar (telephone seminar) I sent out at least three emails committed to the promotion. For reside events, you need dozens of messages, and well ahead of time. Most of the trainers I know commence marketing and advertising no less than six months ahead of any reside occasion they are hosting!

One particular-on-One Marketing - If you cold contact or mail out letters to prospects, how numerous occasions are you following up? Do not be afraid to call or mail once more. I myself have finally responded to an offer you following I've been contacted several times, and was glad the vendor took the initiative to follow up.

Marketing - As an alternative of blowing your price range on a handful of big ads per year, try operating a smaller sized ad much much more typically! Also most publications, each online and offline, will usually give you big discounts for acquiring much more than one ad at a time. (I do this with advertisements in my own ezine, Straight Shooter Marketing.)

Don't forget, a lot of advertising experts who test all these strategies say that repetition is the crucial. So do not even really feel you have to be creative with your advertising - just saying or mailing the same thing over and over is better than not saying it or mailing it again..

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